The AI Edit
Welcome to my real-world take on the era we’re all navigating - a conversation at the intersection of brand, design-led business and AI. Expect sector-relevant observations, practical guidance and thoughtful musings on how these worlds come together. You’ll find ideas for using AI to best advantage - without losing your voice or your standards.
Why you should future-proof your audience (before you future-proof your marketing)
Gen Z and Gen Alpha aren’t just younger versions of the same customer. They’re reshaping what trust, taste and discovery look like. If you haven’t done the work to understand who your audience is becoming, you can end up invisible, or undesirable, when the baton passes. A short reflection on why audience future-proofing is the most practical form of brand strategy in the AI era
Colour forecasting and the unexpected model for the AI era
What do colour trend forecasting and AI have in common? They’re both rooted in pattern recognition. And those patterns tell a story about how we’re feeling, and what we need. A reflection on colour, and AI, as a mirror, and what the former can teach us about the latter as we navigate where AI belongs in a design-led brand.