The AI Edit
Welcome to my real-world take on the era we’re all navigating - a conversation at the intersection of brand, design-led business and AI. Expect sector-relevant observations, practical guidance and thoughtful musings on how these worlds come together. You’ll find ideas for using AI to best advantage - without losing your voice or your standards.
Colour forecasting and the unexpected model for the AI era
What do colour trend forecasting and AI have in common? They’re both rooted in pattern recognition. And those patterns tell a story about how we’re feeling, and what we need. A reflection on colour, and AI, as a mirror, and what the former can teach us about the latter as we navigate where AI belongs in a design-led brand.
Craft, Wabi Sabi, and the AI Era: Keeping the hand behind the work
When perfection becomes easy, character becomes the advantage. A reflection on craft, Wabi Sabi, and where AI belongs in a design-led brand, supporting the work behind the scenes, without sanding down voice, standards or the hand of the maker.
The 10 Principles of Good AI Adoption (for design-led, independent brands)
Most AI advice starts with the tools when it should start with the standards.
This is my original guide for founders of independent, design-led brands who want to bring AI in with intent and care - so it genuinely helps the business, protects what makes you distinctive and earns its place for the long haul.
AI can’t improve what you don’t understand
AI can’t support a process you haven’t defined. Here’s a simple way to document how work really happens - so you can bring AI in with intention, not guesswork.
Keeping it real: how AI is genuinely helpful for busy life
A calm, real-world look at where AI genuinely helps, and where it doesn’t. Small moments that show AI as quiet support: taking the admin off your hands, protecting standards, and giving you back time for the work (and life) that matters.