The AI Edit
Welcome to my real-world take on the era we’re all navigating - a conversation at the intersection of brand, design-led business and AI. Expect sector-relevant observations, practical guidance and thoughtful musings on how these worlds come together. You’ll find ideas for using AI to best advantage - without losing your voice or your standards.
Keep AI behind the scenes; your craft (and people) centre stage
Thoughts on a building site on New Bond Street as the blueprint for how to bring AI into your business: craft in front, structure behind. A reflection on why the best AI use is back-of-house while the ‘doorman’ moments that build trust stay firmly human.
The 10 Principles of Good AI Adoption (for design-led, independent brands)
Most AI advice starts with the tools when it should start with the standards.
This is my original guide for founders of independent, design-led brands who want to bring AI in with intent and care - so it genuinely helps the business, protects what makes you distinctive and earns its place for the long haul.
AI can’t improve what you don’t understand
AI can’t support a process you haven’t defined. Here’s a simple way to document how work really happens - so you can bring AI in with intention, not guesswork.