The AI Edit
Welcome to my real-world take on the era we’re all navigating - a conversation at the intersection of brand, design-led business and AI. Expect sector-relevant observations, practical guidance and thoughtful musings on how these worlds come together. You’ll find ideas for using AI to best advantage - without losing your voice or your standards.
Colour forecasting and the unexpected model for the AI era
What do colour trend forecasting and AI have in common? They’re both rooted in pattern recognition. And those patterns tell a story about how we’re feeling, and what we need. A reflection on colour, and AI, as a mirror, and what the former can teach us about the latter as we navigate where AI belongs in a design-led brand.
Craft, Wabi Sabi, and the AI Era: Keeping the hand behind the work
When perfection becomes easy, character becomes the advantage. A reflection on craft, Wabi Sabi, and where AI belongs in a design-led brand, supporting the work behind the scenes, without sanding down voice, standards or the hand of the maker.
Keeping it real: how AI is genuinely helpful for busy life
A calm, real-world look at where AI genuinely helps, and where it doesn’t. Small moments that show AI as quiet support: taking the admin off your hands, protecting standards, and giving you back time for the work (and life) that matters.